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Baltar · Paredes · 4 and 5 September 2026

We went.Indie Music Fest.

On 4 and 5 September, BananaSplit left the screen and headed to Floresta Mágica in Baltar. Two people, a cooler, two posters, and plenty of conversations at the festival entrance.

Split your next trip
Leo talking with participants as they download BananaSplit on their phones
Chapter 03 · Indie Music Fest
people
drinks
surveys answered
people on staff

Chapter 03

Second time, familiar faces.

Indie Music Fest takes place in Floresta Mágica, in Baltar, and brings different generations together around independent music. It was not the best-known festival on our route, but we liked the lineup. We set up the cooler and posters right at the entrance and started talking.

Fewer groups came through than we expected, so we gave each person more time. We met people who had already heard of us from Paredes de Coura, and we left with two t-shirts hand-painted by The Magic Colors. In the first conversation we are strangers; by the second, we are familiar faces.

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Visual archive

It's not just numbers that matter.

The campaign happened at the entrance, in the forest, and in conversation. And in the t-shirts we brought home.

Colourful Indie Music Fest 2026 poster with tropical leaves
The poster.
Leo talking with a group downloading BananaSplit on their phones at dusk
Leo in conversation.
Blue cooler and BananaSplit signs leaning against the stone wall by the festival entrance
Our famous cooler and signs.
View from above of the lit Indie Music Fest entrance at night, with our spot by the wall
Our spot at night, from above.
Leo next to the cooler and signs at the Indie Music Fest entrance at night
Our spot at the entrance.
Leo holding the BananaSplit sign next to the cooler and the Win a drink! sign
Leo at the spot.
Leo talking with a group of marketing people at the festival entrance at night
Leo with the marketing crowd.
Leo and a group of marketing people talking by the lit festival wall
Still with the marketing crowd.
Group of marketing people talking with Leo at the Indie Music Fest gate
The conversation goes on.
Band on stage and audience among the trees inside the Indie Music Fest grounds
Inside the grounds.
Leo from behind, in a BananaSplit t-shirt, walking through the crowd
Leo walking the grounds.
Leo sitting at a table in the Indie Music Fest food area at night
Taking a break.
The empty, lit main stage of Indie Music Fest at the end of the night
End of the night.
The BananaSplit team in t-shirts hand-painted by The Magic Colors
Our The Magic Colors t-shirts.
The BananaSplit team with Cláudio, the artist behind The Magic Colors
Us and Cláudio, from The Magic Colors.
Black hand-painted t-shirt with a banana and the Portuguese phrases Tens despesas? and Mete no Banana
Got expenses? Put them in Banana!
A group from Esposende at the Indie Music Fest entrance at night
With the Esposende crowd.

The campaign did not stop here.

What a group splits at a festival

The big costs are easy to remember. It's the small, repeated ones paid by different people that make the maths messy.

  1. The train from Porto, fuel, or lifts to Baltar

  2. Camping in the forest and supplies for the group

  3. Sandwiches, drinks, and whatever gets paid inside

  4. Tickets, a swim at the pool, and last-minute plans

INDIE '26

An in-person campaign

Participation happened only with the BananaSplit team during the activation days, at the festival entrance. This page stays as part of the archive of moments when we took the product to where people are.